IndusInd Bank has launched an integrated advertising campaign to unveil its innovative service ‘Fingerprint Banking’. IndusInd Bank is the first bank in the country to launch this service where customers can do end-to-end banking transactions on its Mobile Banking app ‘IndusMobile’, by using just their fingerprint. The campaign features Farhan Akhtar, brand endorser for IndusInd Bank and multitalented actor Boman Irani.
‘Fingerprint Banking’ service has been launched
after studying consumer behavior & insights on remembering complicated
& lengthy passwords. It was found that customers tend to forget their
passwords and resetting them again was a lot of trouble. With fingerprint
banking, consumers can afford to forget passwords forever.
Apart from fingerprint, the mobile banking App
also has functionality of ‘Swipe Pattern’ which can be set as a security
identifier to conduct mobile banking transactions.This ensures that customers
across all smart phone devices can do their banking transactions seamlessly
without entering passwords.
Launching the campaign, Mr. Sumant
Kathpalia, Head – Consumer Banking, IndusInd Bank said, “This advertising
campaign from IndusInd Bank embodies a blend of strong consumer insight and
interesting slice of life situations with subtle humor. The launch of this
service has further strengthened the core brand philosophy of Responsive Innovation.
We are glad that Bollywood’s two seasoned actors have associated with us and
have enhanced the effectiveness of this ad campaign”.
Mr. Ankur Suman, Principal Consultant &
Creative Head, RK Swamy BBDO commented “As always, IndusInd Bank has come
up with yet another unique, differentiated service. So the communication needs
to be potent enough to create the right degree of buzz amongst consumers.While
we have demonstrated the convenience of Fingerprint Banking clearly, we have
retained the zippy energy and humour that have given the brand’s communication
a distinguished identity over the years”.
IndusInd Bank has adopted a well synergized
multimedia media approach for this campaign. While TV will be the lead medium
of the campaign, effective digital media will engage and connect with the
digital savvy audience. Other mediums will also be used along with the
key mediums in order to create a ‘surround sound’ of the communication. The
estimated media spends of the ad campaign is approximately Rs. 15 crores.
In recent past, IndusInd Bank has launched a host
of innovative services like Video Branch, My Account My Number, Choice Money
ATMs, Check-on-cheque, Cash-on-Mobile, Direct Connect and Quick Redeem
Service.
All these unique services have been widely publicised
and are being well appreciated & used by the Indian consumers.
