Sixinch India unveils "Take a seat", a seat you can easily carry with you wherever you go

The global leader and manufacturer of high concept foam coated furniture and architectural products; Sixinch India presents “Take a seat” designed by Koen Elsen. The price for the product is on request as it totally depends on the level of customization (shape, size and color)

 

Taking your couch or chair with you to a friend's place or on the road is often an unrealistic request, but this conveniently portable seat by Sixinch India is making that dream a reality. “Take a seat” is one of the coolest and funkiest pieces in the Sixinch collection. It can be carried anywhere and everywhere like a bag and take a seat wherever one would like. Fun and functional this is your go to product for a movie in the park, a fishing trip, camping or even for a picnic. All the ages and members of the family can easily carry it.

                                                          

The price for the product is on request as it totally depends on the level of customization (shape, size and color).

Features:

The product is available in all colors and finishes

The product is quite comfortable, soft and flexible

The seating is easy to clean and low maintenance

The portable seating design is weatherproof and can be used as an element of outdoor and indoor furnishing

The product can be easily customized as per the consumer needs (size, color, shape)

Sixinch India is the first and only company in India to execute this technology. The products have great offering across various aspects - comfort, texture, design, maintenance, hygiene, functionality, etc. They are perfect for both indoor & outdoor environments and are extremely kid friendly.Their key offering is customization to any shape, design or color with quick production timelines. High quality of production allows the most complicated designs to be coated seamlessly and are easily maintained. Their products are weather proof & UV stable.

New Google Maps features help you plan your next road trip

Planning road trips in India just became a little easier. With the latest update on Google Maps on Android (coming soon to iOS), now you can plan your road trip with multi-stop directions.

Just open the app, enter a destination, tap the corner menu, and then click “Add stop”. To rearrange the order of your stops, tap and hold the three dot menu to the left of “Add stop” and drag it to the position you want – you can even search for types of places like petrol pumps, ATMs or restaurants like you normally search. You can add as many stops as like and once you’re done, tap “Finished” and your multi-stop routing is complete. When you enter navigation mode you’ll have the same seamless driving experience you’re used to, whether you’re running errands or hoping beaches in Goa.

 A lot of the fun of traveling is the memories created while exploring new places with friends, family or even solo. Pictures are a traditional way to remember those moments, but now with “Your Timeline”, users on Android can preserve their travel memories and info in a new way. Google Maps users that have the Location History enabled can open Your Timeline, select a date from their recent vacation or everyday life and add notes to help remember what they did that day—or save important notes for later.

Sanket Gupta, Product Manager, Google Maps, said, “No matter where your travels take you this monsoon season and beyond, these new Google Maps features will get you there and help keep track of all the memories you make along the way.”

IndusInd Bank launches new Ad Campaign on innovative ‘Fingerprint Banking’

IndusInd Bank has launched an integrated advertising campaign to unveil its innovative service ‘Fingerprint Banking’. IndusInd Bank is the first bank in the country to launch this service where customers can do end-to-end banking transactions on its Mobile Banking app ‘IndusMobile’, by using just their fingerprint. The campaign features Farhan Akhtar, brand endorser for IndusInd Bank and multitalented actor Boman Irani.

‘Fingerprint Banking’ service has been launched after studying consumer behavior & insights on remembering complicated & lengthy passwords. It was found that customers tend to forget their passwords and resetting them again was a lot of trouble. With fingerprint banking, consumers can afford to forget passwords forever.

Apart from fingerprint, the mobile banking App also has functionality of ‘Swipe Pattern’ which can be set as a security identifier to conduct mobile banking transactions.This ensures that customers across all smart phone devices can do their banking transactions seamlessly without entering passwords.

Launching the campaign, Mr. Sumant Kathpalia, Head – Consumer Banking, IndusInd Bank said, “This advertising campaign from IndusInd Bank embodies a blend of strong consumer insight and interesting slice of life situations with subtle humor. The launch of this service has further strengthened the core brand philosophy of Responsive Innovation. We are glad that Bollywood’s two seasoned actors have associated with us and have enhanced the effectiveness of this ad campaign”.

Mr. Ankur Suman, Principal Consultant & Creative Head, RK Swamy BBDO commented “As always, IndusInd Bank has come up with yet another unique, differentiated service. So the communication needs to be potent enough to create the right degree of buzz amongst consumers.While we have demonstrated the convenience of Fingerprint Banking clearly, we have retained the zippy energy and humour that have given the brand’s communication a distinguished identity over the years”.

IndusInd Bank has adopted a well synergized multimedia media approach for this campaign. While TV will be the lead medium of the campaign, effective digital media will engage and connect with the digital savvy audience.  Other mediums will also be used along with the key mediums in order to create a ‘surround sound’ of the communication. The estimated media spends of the ad campaign is approximately Rs. 15 crores.

In recent past, IndusInd Bank has launched a host of innovative services like Video Branch, My Account My Number, Choice Money ATMs, Check-on-cheque, Cash-on-Mobile, Direct Connect and Quick Redeem Service.  

All these unique services have been widely publicised and are being well appreciated & used by the Indian consumers.

 

 

Dietary Tips to Fight Cancer on the occasion of Cancer Survivor Month

 

 

Healthy food behaviors can go a long way toward improving  health and lowering risk of many cancers .Some foods actually increase your risk of cancer, while others support your body and strengthen your immune system. By making smart food choices, you can protect your health, feel better, and boost your ability fight off cancer and other diseases.

1. Eating a diet high in fiber may help prevent colorectal cancer and other common digestive system cancers. For this you could substitute whole grain bread for multigrain bread and use brown rice instead of white rice.

2. Diets high in non starchy vegetables and eating fruits in vitamin C protect against oesophageal cancer. While eating vegetables containing caretenoids reduce the risk of lung cancer, lycopene rich fruits and vegetables lower the risk of prostate cancer.

3. Water is essential for fighting cancer as it stimulates the immune system. Also the more fiber you add to your diet, the more fluids you must drink as fiber absorbs fluids.

4. High meat diet can have a toll on your health if you have a sedentary lifestyle. By reducing the amount of meat in your diet, you can substantially cut down the risk of cancer. You can use a little bit of meat (portion size equal to your palm) to add flavour or texture to your food instead of making it the main element. Even in such cases try to avoid processed meats and opt for leaner meats like chicken, fish and turkey.

5. Even though a diet high in fat can cause cancer and cholesterol problems, some types of fat may actually protect against the same. Fats solid at room temperature are considered bad for you. The best fats are unsaturated fats which can be found in olive oil, canola oil, nut s and avocados. Also focus on omega-3 fatty acids which fight inflammation and support brain and heart health..

Google launches feature packed ‘Gboard’ keyboard for iPhone users in India

Google today announced the  launch of its feature packed ‘Gboard’ keyboard for iPhone users in India. This new app for iPhone that lets iPhone users search and send information, GIFs, emojis and more, right from their keyboard.

  

Rajan Patel, Principal Engineer, Google said “Searching and sending stuff from  iPhone shouldn’t be that difficult with Gboard. Users  can now search and send all kinds of things—restaurant info, flight times, news articles—right from keyboard. Anything users search on Google, you can search with Gboard. Results appear as cards with the key information front and center, such as the phone number, ratings and hours. With one tap, users can send it to their friends and keep the conversation going”.

                                                                                                             

 

Gboard allows users to search for more than just Google search results. Instead of scrolling to find or , search for “dancer” and find that emoji you were looking for instantly. Even better—you can search for the perfect GIF to show people how you’re really feeling.

                                                Emoji search

 

GIF search

 

 

Finally, Gboard has Glide Typing, which lets you type words by sliding your finger from key to key instead of tapping—so everything you do is just a little bit faster

 

Google announces Certified Developer Agency Program

As a part of the Google Developers Agency Program, which was launched in December 2015, Google has also established a new certified Agency Developer Program  at a Developer event in Mountain View, California. The Agency Program is an effort by Google’s Developer Relations team to work closely with development agencies around the world and help them build high quality user experiences. It includes providing agencies with personalized training through local events and hangouts, dedicated content, priority support from product and developer relations teams, and early access to upcoming developer products.

 

“We at Google understand the impact these agencies have on the app ecosystem globally”, said David McLaughlin, who leads the Ecosystem Team in Google Developer Platform Group. “Each agency is responsible for several app releases a year. The more streamlined we can make the experience of developing applications for them, the more high quality apps are available on devices for everyone”

 

Having worked with various agencies for several months, the Agency Program. The Agency Program will make it easier for clients who’re looking to hire an agency to make an informed decision while also pushing the entire development agency ecosystem to improve.

 

“Certification for agencies is something we had in mind right from a year ago when we began our pilot. In this time, we have seen expansive growth, with our partners growing from 26 to 54” says Uttam Tripathi who is a Global Lead for Developer Agencies & Partner Program at Google. “We are excited about the impact we can have through this Program, and look forward to further enabling our Partners over the coming months.”

 

        Here is the first set of certified agencies from India

 

             1.       Mutual Mobile(http://www.mutualmobile.com/)

 

        

 

           2.       Cognitive Clouds(http://www.cognitiveclouds.com/)

 

           

 

           3.       Techjini(http://www.techjini.com/)

 

          

 

          4.       PurpleTalk(http://www.purpletalk.com/)

 

          

 

         5.       Divum(http://divum.in/)

 

          

 

Instagram Feature Review in Blogmint

Blogmint is Asia's leading automated platform that connects brands and Influencers.Blogmint helps brands identify and engage targeted influencers to create powerful social and media content.Blogmint enables brands to leverage targeted advocates in the form of Influencers,Bloggers and MIcroinfluencers.

Recently Blogmint Started Instagram campaign as a new feature for both Brands as well as Influencers.I was lucky enough to do a campaign for kraftly which is a well known brand online flea market for people looking for unique products from exclusive sellers from all over the nation

The Procedure was very Simple

1)Download the Kraftly app on phone and Go to their Mobile acccesories,covers and skin.

2)Browse their Unique collection.

3)Share the Product you really like on your personal Instagram account using their social sharing option on the Product page.

4)After Editing the Product,It takes you to the last step where you write the Caption of the Post.

5)A Standard will automatically be filled with all details of the product.Click on share and you are Set.

Instagram Feature by Blogmint really helps a brand in showcasing their unique collections in a better way just to atttact more people.It is surely an awesome and big platform provided by Blogmint for all brands as well as sellers to promote their products which will help them in the long run.