Neighborhood hyper-local chain of Bars opened in Delhi by Indospirit Group

 

Presenting your own BarShala

‘In Wine There Is Wisdom, In Beer There Is Freedom, In Water There Is Bacteria’One cannot agree more with Benjamin Franklin.But what to do when you are broke like a joke? When its that time of the month and the salary cheque looks far flung? When you want to be a high troller without riding on the luxury roller? Whatabout manhandling those man talks and being in a place which reeks of nostalgia and smells of home? All in all, the perfect place to finish up a boozy evening in style!

Here comes your panacea for all drinking ills- The BarShala!

BarShala is India’s fastest growing chain of “friendly neighbourhood drinking resto-bars” in India positioned on the basic premise-“peeney waalon ka paradise” (a paradise for people who enjoy a good drink).Founded by the team at Indospirit, headed by Mr. Sameer Mahandru, the aim is to create the bar-next- door for the entire country.

Whether it is hanging out with your friends after office hours, or discussing the next game of cricket over a chilled beer, BarShala is the perfect joint for you. The menu is uniquely crafted with Hinglish names of dishes adding quirkiness and making things breezy!(literally).BarShala, as small and powerful as the name suggests, the sting in the tail is having to choose between numerous flavours of rum mixes, Indigenous beers or cocktails at unbeatable prices. There’s a ton of character in the décor too, with winks of Indian kitschy graphic and jazzy mosaics. Attracting regulars and interested new faces, the atmosphere is relaxed and intimate.

BarShala has been brought to life by a passionate team of individuals with extensive experience in the F&B industry. The young and energetic team at BarShala has promised to go the extra mile to ensure that one has a crazy time with friends and create some amazing memories. Having opened up their first two outlets in Janakpuri, Karkardooma and lining up the unveiling of East of Kailash, the bar is getting higher every day. The only dream is to see Delhities in BarShala- blurring the line between weekdays and weekends-Rammed and raucous. The staffs are cool and relaxed, reflecting the vibe and the spirit of the local clientele. For tipplers,the happy hours are here to stay.

BarShala is managed by the INDOSPIRIT Group.The INDOSPIRIT Group of companies is a leading bottler, importer, distributor and retailer ofalcoholic beverages in North India. The group was founded in 2007, and now has a turnover of 300 Crores.

Indospirit Group, a leading importer, distributor and manufacturer of alcoholic beverages , has forayed into the retailing of liquors with a chain of neighborhood hyper local bars named "BarShala". BarShala is India’s first of its kind fastest growing chain of “friendly and safe" neighborhood drinking restro-bar positioned as “Peeney waalon ka Paradise” . The company has opened 4 outlets in Delhi located at mass places like Janakpuri, Karkardooma, East of Kailash and New Delhi Railway station and aims to open 16 more outlets in coming 3 months.

BarShala caters to all age group starting from 25 years to 60 years. The beauty of the concept is that anyone can come, relax and be themselves without any pretentiousness. It not only offers a wide range of drinks but also a great ambience, free wi-fi, music and quality and healthy ready- to -eat snacks which complement the beverages perfectly. The menu is uniquely crafted with Hinglish names of dishes adding quirkiness and making things breezy. The interior and exterior branding at Barshala outlets is designed to give customer a fresh and happy feeling and make them more relaxed. Their unique brand proposition of #Piyo Aur Peene Do# sets them apart. Whether it is hanging out with your friends after office hours, or discussing the next game of cricket over a chilled beer, BarShala is the perfect joint for every body which never burn your pocket as well

CHEAT IT ALL- ‘A Young- Eater's Guide To Good Food And More'

Introducing the newest ‘cheat guide’, written by a very aspirational teenager who strives to create a balance between a health and taste. Cheat it All by Vedant Bahri is a curated guide for all who are looking to enjoy their food while also keeping their waist size in mind. With tips, tricks and easy hacks, this book aims to retain the joy of cooking and good food with a health bent of mend.

 One of the many problems faced by today’s generation is choosing between junk food, what is called ‘comfort food’ and a healthier lifestyle. Interestingly, youngsters today are more health conscious than ever before. However, health comes at a hefty price- sacrifice on the pleasures of one’s favourite food! What if you can enjoy the best of both worlds? Think no more. Cheat It All is made by a teenager for the modern person; the ultimate cheat guide for all those who care about their healthy; but equally about eating some drool-worthy favourites. With more than 75 Cheat recipes of sinful delicacies like the blue cheese burger, spicy hotdog, classic American cheesecake or the Oreo milkshake, you will never have to think twice before you indulge. 

Written for everyone who is ready to experiment and try their hand at cooking, this book, with its easy language and simple recipes, is the perfect start. 

 

The Book is divided into the following sections-

 

EAT- Health On The Go!

 Choosing the healthy way of living is not an easy decision; if you decide to follow it – the right kind of food poses a big challenge. The young author considers himself a foodie but also wishes to remain healthy while despising a quintessential ‘health food’ diet. In the endeavour of making healthy eating a lot more fun, one can discover new interesting concepts such as salads in jars, breakfast on the go and quick to toss mains that simply make healthy life easier! So say bye to your old boring healthy food and open your eyes to a world of healthy, yet delicious foods.

 

TREAT- Its ok to sin sometimes!

 Burgers, Pizzas and Desserts can be on your table too! All the fast food available with the promise of a 30 minute delivery really makes us lazy and impatient to cook a healthy meal especially if you are dreaming of that burger or pizza. Cheat it All features simple cheats, that will make your food - yummier, healthier and faster. So one can give into that craving without the guil.

 

INSPIRE- Reflect! Motivate! Energise!

 In today’s day and age, one has started admiring society figures who put health first! Cheat It All features insights from the world of Bollywood, Fitness as well as culinary experts. These inspirational individuals are renowned for the way they balance a healthy life with hectic schedules while managing demanding careers. Actors such as John Abraham, Tiger Shroff, Milind Soman, R Madhavan; Sportspeople such as Mary Kom, Saina Nehwal, Gaganjeet Bhullar as well as chefs like Vikas Khanna, Manish Mehrotra, Saransh Goila and many more, inspire you on choosing the healthier way of eating.

Cheat it All is now available at a book-store near you as well as online.

 

Published by Niyogi Books

http://www.niyogibooksindia.com

Available online & in stores across India

MRP - Rs. 795/-

 

 

LAUNCH OF CRABSTICKS BY GADRE SEAFOODS

Recently I got an Invite from Gadre Seafoods for their official launch of Crabsticks at Cafe Public Connection.Being a Foodie,I was Very much Excited to be a Part of this Event .

       We First Started With Lobster Bites and After that We tried Coconut Soup with Crabsticks. 
       

From Being a Small Fish Packing Unit,Gadre invested in state-of-the-art machines to automate the manufacturing process and consistently deliver high quality frozen seafood products. By 1999, they garnered a reputation of being a trusted manufacturer and exporter of frozen seafood. From South Korea, Japan and Malaysia, to Taiwan and Australia, Gadre Marine soon became a notable player in the industry. In 2004, under the leadership of their Managing Director, Arjun Gadre, they set up a Surimi Value Added products plant and manufactured a wide range of products including marinated ready-to-cook fish and cut n clean raw fish.

Some of their products are:

Crab Claw – The authentic Crab Flavour is Combined with Crispy Bread Coating  to Create a Dish and Flavour 

Masala Prawns - Authentic Konkani Masalas combine with Prawns to create an exceptional flavour in this marinated ready-to-cook favourite

          Crab Cakes - Crab Meat and Various Other Ingredients such as 
          Bread Crumbs,Milk eggs and Seasonings.

Today, Gadre Marine is the 3rd largest Surimi manufacturer in the world. They have three plants, one in Ratnagiri, Maharashtra, and one each in Chorwad, Gujarat, and Brahmavar, Karnataka. Through their pursuit of excellence, the company has made a mark on the global map with quality products at a competitive price. They now aim to focus on the Indian market, and believe their frozen seafood is in line with the taste of modern Indians, who like to experiment and look for simpler and healthier food options.