SOCIAL KEEDA

Google brings Art and Culture one step closer to Indians!

Enhancing the experience for all art and culture enthusiasts, Google today announced the launch of its new Google Cultural Institute App and website. The new tools will help art lovers in India and across the globe discover works and artifacts from thousands of museums present in more than 70 countries:

.Search for anything, from the history of the Nalanda University, India’s newest World Heritage Site, to panoramic imagery of its excavation.

·Scroll through art by time - discover artworks by Abanindranath Tagore, one of the founders of modern Indian painting.

·Browse by color and learn about how Amrita Sher-Gil’s palette changed through her journeys between India and Europe.

·Find a new fascinating story to discover every day - today it’s 9 powerful men in heels

Duncan Osborn, Product Manager, Google Cultural Institute said, “We are sure people want to see some of the artworks in real life too—and the Google Arts & Culture app is here to help. The app helps art lovers take a walk through these famous museums and artifacts from world over offering them a rich immersive experience.”

Further, making India’s rich cultural heritage come live, Google Cardboard, gives users the opportunity to take a virtual tour of the Sanskriti Museum, established in 1978, a home to one of the largest collections of Indian art and craft. You can also subscribe to the new Google Arts & Culture YouTube channel, where you’ll find original content dedicated to culture, hosted by YouTubers.

Yamaha Fascino Miss Diva 2016 receives an overwhelming response from Delhi

Scouting for a woman who is a beautiful blend of intellect, sass and oomph, Yamaha Fascino Miss Diva 2016 received an overwhelming response with its audition in Delhi which was held at Shangri-La's Eros Hotel. The coveted pageant has been instrumental in re-inventing the definition of beauty and fashion and setting new milestones each year. Yamaha Fascino Miss Diva 2016 is a 7 part reality tele-series and will be aired on Colors Infinity, India’s Premier English Entertainment channel. With Lara Dutta as the mentor, the search has begun for a girl who embodies beauty and beyond and has the spirit to conquer the universe.

The much awaited auditions were held at Shangri-La's Eros Hotel who has come on board as the Hospitality & Venue partner for the Delhi auditions. An elite fashionable set of panelists and judges screened the contestants who were judged on various parameters ranging from ramp walk, perfect body, communications skills and more. Hair and Make - up partner Soniya Chandola was also seen contributing to the success of auditions.

Yamaha Fascino has partnered with the pageant as the title sponsor as it reflects the spirit of freedom and the desire to go beyond conventional boundaries. The brand aims to fascinate the youth by fulfilling their life with products and services. Adding to the excitement, they will also cast one of the lucky finalists to feature in a brand new Yamaha Fascino TV commercial! The pageant has been styled by Splash Fashions- a brand that celebrates fashion in its true sense with the philosophy of “Love Fashion”. Yamaha Fascino Miss Diva 2016 is a 7 part reality tele-series which will be aired on Colors Infinity, India’s Premier English Entertainment channel.

The nationwide auditions will traverse through the length and breadth of the country to bring to you the best from other cities as well including Lucknow, Indore, Ahmedabad, Kolkata, Chandigarh, Pune, Hyderabad and Bengaluru that will culminate into the final leg of auditions at Mumbai.

For more information, log on to www.missdiva.com

Gida launches its innovative Yoky tag to help you recover your prized possessions

Ever forgot your phone at the coffee shop? Or couldn’t find your keys just when you were going out? Ever wished for a magical device that could help you track your things? Gida’s new gadget, Yoky Tag, can now do that for you.

Never lose your things

It is a small wireless tag that you can attach to your valuables like keys, wallet or anything you like and track them with your smartphone. With the Yoky tag, you can find your things using your smartphone, and even find your phone by shaking the tag thrice. What’s more, it even alerts you before you lose your phone or things – the Yoky Tag will beep loudly if you are about to leave behind your phone, whilst the phone will similarly alert you if you are leaving behind the item tagged with Yoky.

How it works

The Yoky Tag works by maintaining a wireless link with the smartphone, using Bluetooth Low Energy. When the link is active, you can find the phone or tag and when the link breaks, the phone and the tag raise an alert. While the Yoky Tag requires Bluetooth to be turned on all the time, one need not worry about negative impact on the phone’s battery. Bluetooth 4.0+ is extremely power efficient, and Yoky uses it for extremely short durations (unlike music) typically resulting in <1% battery usage over 24 hours.

While the concept of such trackers has existed since 2010, what makes Yoky Tag unique is its ability to be there only when you need it. For 99% of the time, it’s a small inconspicuous device attached to your things that comes to life only you leave something behind. It doesn’t need to be charged as it comes with a replaceable battery that lasts for a year, and you don’t need to worry about it getting wet either. It also has safe locations, which ensures you don’t get irritated with alerts when moving around at home or at your office. Most importantly, the Yoky Tag integrates software and hardware optimisations to ensure almost zero impact on your phone’s battery.

Fitness tracker built in

If you carry your keys or wallet with you all the time, in addition to helping you keep track of them, the Yoky Tag also acts as a fitness tracker. It accurately measures your steps and estimated distance and calories. What differentiate Yoky Tag from other fitness trackers are its advanced algorithms that does not mistake car rides, bike rides or flights for steps, which is a real challenge with current fitness trackers in Indian conditions. It doesn’t need to be connected to the phone to measure steps, or require repeated charging, and also offers a simple interface designed for the casual users.

Key Specifications

The device has a maximum range of 150 feet, and works on smartphones with Bluetooth 4+ and iOS 8+ or Android 4.3+. It has a built-in 32-bit ARM cortex SoC, a 500mAh replaceable battery that lasts for at least 12 months, and 3-axis high precision accelerometer. The Yoky Tag app is available for free, and can connect up to 8 tags at any time.

The Yoky Tag retails at Rs. 999 including taxes and shipping, and is currently available on www.yoky.io

Amila goes live in Delhi-NCR to help women wedding ready

With the intention of helping brides to be wedding ready, Amila, a Finishing lounge exclusively for women has launched its operation in Delhi NCR.

Amila has simplified the entire hassle and has become the one stop solution for every marriage related matter. Marriage is a life turning event in one’s life and every girl desires to achieve perfection in every aspect of it. Whether it’s using the right make-up, arranging the best trousseau to host a get together at home, learning to manage wardrobe to kitchen, personal grooming to social etiquettes there is a lot that goes behind the curtains and requires a lot of effort.

Amila trains women to face each and every difficulty in life before and after getting married. This lounge established with a purpose of empowering womanhood in India by polishing their power to be a true lady. Just like another material preparation for a wedding Amila's life management program must be treated as a must learn course before getting married. As young girls usually go through innumerable issues and dilemmas in life. Amila hope to make a difference in their lives by guiding them through and by sharing life lessons from Holy books.

Elaborating on its stance further, Gunjan Agnihotri Founder Amila Lounge commented, “We always look for bigger picture in life but forget that the bigger picture can only be perfect if the tiny pieces of the picture are well put together hence each day matters”. So, courses at Amila will help women to understand basic yet most important day to day activities which she will need before and after getting married”.

This will be a 6 weeks intensive program. Kitchen management course will be taught by celebrity chef Neeta Mehta. And make-up and hairstyling will be taught by celebrity stylist Anshita Jain Sehgal. A woman can take an integrated package or she can choose any number of topics according to her choice and needs hence getting a customised package for them.

Along with offering twelve different courses from the best mentors at affordable prices, Amila also provides a lifetime support to their clients. Currently, operating in Delhi-NCR, Amila envisions taking its position as a nationwide brand by opening more such institutes in other parts of country

LeEco India screens the Montreux Jazz Festival 2016 curated performances in presence of Gino Banks

LeEco the global internet and technology company hosted a special screening of curated performances from te Montreux Jazz Festival today in presence of GINO BANKS. It included performances by some of the prolific jazz musicians like Randy Weston, John Mclaughlin & the 4th Dimension that included Ranjit Barot, Aruan Ortiz Trio, Alina Engibaryan, MOderat and FKG. Gino Banks along with his musician friends was enthralled by the acts. LeEco consumers can live stream the performances of the fest which is in its 50th year starting July 4, 2016. This is one of the 50 plus concerts that LeEco smartphone members get access to as part of the unique membership program of SUPERTAINMENT.

Commenting on this association, Debashish Ghosh, COO Content LeEco India said, “We recently partnered with IIFA 2016 and handpicked two of our lucky members to be part of the IIFA celebration. This was an exclusive offer to our LeEco members. We understand the demand for diverse and genre specific content that our audiences have - and are committed to providing the same. Our association with Montreux Jazz Festival is of course targeting the niche Jazz music aficionados. Similarly, our other Music concert associations - that are streamed in future will cater to other genres - ranging from Rock to Fusion to Blues to Jazz - basically covering all forms of music - but exclusive to only our Members. For the duration of Montreux Jazz Festival our members will have the opportunity to access over live streaming, some of the best know Jazz musicians from across the globe. LeEco believes that such exclusive Content, Experience and Services (more details will be revealed in future) will ultimately drive consumer attention and engagement in our Ecosystem of Products and Services. And this will be the differentiator tomorrow.”

LeEco has tied up with Eros Now and YuppTV, through its platforms - Levidi and LIVE. For music fans, LeMusic - our free Music App - will be powered by Hungama and also adding other music sources to create a vast catalogue music across genres. Users will have access to more than 2 million songs with lossless audio, over 4 million songs in total, 3000 plus movies, 50 plus Big Ticket International Live Concerts, 100 plus premium live channels, exclusive Live Streaming of Major Entertainment Events and Music Concerts Worldwide along with 7500 plus hours of world class entertainment. This amazing SUPERTAINMENT library worth Rs. 4,990 per year - and is being offered bundled with the Le 2 and Le Max2 - as an initial offer.

The upcoming line-up for live streaming from the festival is:

Date	Performer	Indian live streaming time
8/7/2016	Quincy Jones	11:30 pm
9/7/2016	Robben Ford	1:00 am
11/7/2016	Christian Scott	11:30 pm
12/7/2016	Liro Rantala & Ulf Wakenius	11:30pm
14/7/2016	Ernest Ranglin & Friends	1:00 am
15/7/2016	Francois Linderman	11:30 pm
16/7/2016	Harold Lopez – Nuss Trio	11:30 pm
16/7/2016	Lagrene, Farao, Willis, White	1:00 am
17/7/2016	Volcan	1:00 am

Delhi gears up for Yamaha Fascino Miss Diva 2016 city auditions

Scouting for a woman who is a beautiful blend of intellect, sass and oomph, Yamaha Fascino Miss Diva- Miss Universe India 2016 comes to Delhi on July 17^th for the auditions. The coveted pageant has been instrumental in re-inventing the definition of beauty and fashion and setting new milestones each year.

With Former Miss Universe and Bollywood Actor Lara Dutta as the mentor, the search finally begins for a girl who embodies beauty and beyond and has the spirit to conquer the universe. The Gorgeous Lara Dutta said, “I am looking forward to be a part of this exciting journey of finding the country’s next Yamaha Fascino Miss Diva 2016. The auditions will travel to 10 cities across the country in its quest to find a girl who is a perfect representation of Indian beauty and is a blend of elegance, confidence, poise, intelligence and the right attitude”.

The much awaited auditions will be held at Shangri-La's Eros Hotel, located in the heart of the city. Shangri-La's Eros Hotel has come on board as the Hospitality & Venue partner for the Delhi auditions. The audition will be judged by an esteemed set of judges from the industry, screening the contestants and choosing the best of the best, basis various rounds at the auditions. The themes will be designed and judged on various parameters ranging from ramp walk, perfect body, communications skills and more.

The platform gives the winner once in a lifetime opportunity to attain a ticket to Miss Universe. The auditions will traverse through the length and breadth of the country to attain the best talent and will culminate into the final leg of auditions at Mumbai.

Embark on this incredible journey along with the divas as they compete for the most desired crown!

To apply log on to www.missdiva.com and mail your pictures and profiles to missindiaorganization@gmail.com

CHEAT IT ALL- ‘A Young- Eater's Guide To Good Food And More'

Introducing the newest ‘cheat guide’, written by a very aspirational teenager who strives to create a balance between a health and taste. Cheat it All by Vedant Bahri is a curated guide for all who are looking to enjoy their food while also keeping their waist size in mind. With tips, tricks and easy hacks, this book aims to retain the joy of cooking and good food with a health bent of mend.

One of the many problems faced by today’s generation is choosing between junk food, what is called ‘comfort food’ and a healthier lifestyle. Interestingly, youngsters today are more health conscious than ever before. However, health comes at a hefty price- sacrifice on the pleasures of one’s favourite food! What if you can enjoy the best of both worlds? Think no more. Cheat It All is made by a teenager for the modern person; the ultimate cheat guide for all those who care about their healthy; but equally about eating some drool-worthy favourites. With more than 75 Cheat recipes of sinful delicacies like the blue cheese burger, spicy hotdog, classic American cheesecake or the Oreo milkshake, you will never have to think twice before you indulge.

Written for everyone who is ready to experiment and try their hand at cooking, this book, with its easy language and simple recipes, is the perfect start.

The Book is divided into the following sections-

EAT- Health On The Go!

Choosing the healthy way of living is not an easy decision; if you decide to follow it – the right kind of food poses a big challenge. The young author considers himself a foodie but also wishes to remain healthy while despising a quintessential ‘health food’ diet. In the endeavour of making healthy eating a lot more fun, one can discover new interesting concepts such as salads in jars, breakfast on the go and quick to toss mains that simply make healthy life easier! So say bye to your old boring healthy food and open your eyes to a world of healthy, yet delicious foods.

TREAT- Its ok to sin sometimes!

Burgers, Pizzas and Desserts can be on your table too! All the fast food available with the promise of a 30 minute delivery really makes us lazy and impatient to cook a healthy meal especially if you are dreaming of that burger or pizza. Cheat it All features simple cheats, that will make your food - yummier, healthier and faster. So one can give into that craving without the guil.

INSPIRE- Reflect! Motivate! Energise!

In today’s day and age, one has started admiring society figures who put health first! Cheat It All features insights from the world of Bollywood, Fitness as well as culinary experts. These inspirational individuals are renowned for the way they balance a healthy life with hectic schedules while managing demanding careers. Actors such as John Abraham, Tiger Shroff, Milind Soman, R Madhavan; Sportspeople such as Mary Kom, Saina Nehwal, Gaganjeet Bhullar as well as chefs like Vikas Khanna, Manish Mehrotra, Saransh Goila and many more, inspire you on choosing the healthier way of eating.

Cheat it All is now available at a book-store near you as well as online.

Published by Niyogi Books

http://www.niyogibooksindia.com

Available online & in stores across India

MRP - Rs. 795/-